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There’s a quote from Chapter 14 of my book Align & Prosper that captures the heart of modern real estate sales: “People don’t want to be sold. They want to be seen, heard, understood, and guided.” This single shift in understanding has the power to transform the way you lead conversations, build trust, and convert […]
There is nothing, and I mean nothing, more important in your business and your life than feeling good. Not the numbers. Not the to-do list. Not the goals you set on January 1st. Because if you don’t feel good inside the business you’re building . . . what are we even doing? Recently, I had […]

A client once asked me how she could prove her value to sellers when she was competing for a listing. She wanted to know if she should add more services – extra photos, a drone video, staging, or maybe even (half-jokingly) show up to the open house in a clown suit. Here’s what I told […]

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