Insights and Strategies for Creating an Aligned & Prosperous Business and Life.

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I have a confession to make. I have a really hard time with dreaming. In my book, I talk about my ALIGNED Practice™ – the morning ritual I use to keep myself grounded, focused, and aligned with the version of me I’m becoming. Each letter represents one of the pillars: And I’ll be honest, the […]

Why So Many of Us Struggle With Dreaming (And Why Your Desires Still Matter)

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You’ve probably heard the saying: “Entrepreneurship is a marathon, not a sprint.” And while there’s truth in that, here’s the real story no one tells you: sometimes, you’ll need to sprint. If you’re in real estate, you know exactly what I mean. The spring and fall markets, juggling multiple offers, back-to-back showings, or wrapping up […]

Entrepreneurship: It’s a Marathon… and Sometimes a Sprint

Mindset Mastery

A client once asked me how she could prove her value to sellers when she was competing for a listing. She wanted to know if she should add more services – extra photos, a drone video, staging, or maybe even (half-jokingly) show up to the open house in a clown suit. Here’s what I told […]

Stop Trying to Prove Your Value

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Last week, a new member in my mastermind group asked me, “So, what’s your book about?” I shared my answer, and she responded with enthusiasm which caused my coach to laugh and say, “Sounds like Sally is inspired to write a book now.” I unmuted my zoom mic and I said, only partly joking, “Don’t […]

You’ve heard it before: consistency is king. Every productivity guru, every success coach, and yes, even me at one point, has preached the gospel of consistency. Show up. Do the work. Rinse and repeat. And while there’s truth in that, here’s what I’ve learned after coaching hundreds of realtors over the past six years: We […]

Consistency is Overrated: Why Mastery Matters More

Mindset Mastery

“The secret of success is to do the common thing uncommonly well.” – John D. Rockefeller There’s this gnawing frustration that shows up when you feel like you don’t have enough leads. It whispers that you’re behind, that you need to do more, that you’re missing something crucial. And in response, you start throwing things […]

From Lead Drought to Overflow: How to Create a Predictable Flow of Clients Who Trust You

Sales Leadership

You started this business for freedom. To build a life on your terms. To help people and be well compensated for it. And yet, here you are—overwhelmed, exhausted, and feeling like you’re working endlessly without seeing the results you want. You’re busy, but are you productive? You’re doing enough, but is it the right enough? […]

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” – Mark Twain Some people will tell you that confidence in sales isn’t about memorizing scripts—it’s about knowing how to guide any conversation with ease and certainty. They’ll say things like: “Understanding your product, listening […]

Confidence in Sales: The Power of Words and Sales Fluency

Sales Leadership

I had a dream. Not a Martin Luther King kind of dream. A dream about climbing a mountain in a Jeep with Brené Brown. We were driving up an almost 90-degree incline, the road so steep I couldn’t see what was ahead. The engine groaned, the tires slipped, and gravity threatened to pull us backward. […]

How to Navigate the Steepest Climbs in Business

Business Basics

And I had so much shame and stress about it. I had left a 15 year teaching career where I was used to having a regular salary and while I had a phenomenal first year in real estate with 17 transactions, I still ended up with $54,000 debt by the end of the year. And […]

Recently, our friend Jordan took me for a sail on his new boat. He’s only had the boat for a short time and aside from 4 days of sailing school and a few trips before our journey, he didn’t have a lot of experience with sailing yet. Near the end of our afternoon of sailing, […]

Smooth Sailing

Mindset Mastery

I overheard a conversation yesterday where an entrepreneur was justifying his lack of production to his team leader by saying he’d had bad luck for the past year. It’s clear this person has a belief that his success is a matter of chance and he has little control over the outcomes he achieves or doesn’t […]

Success only looks like luck to those not willing to do the work

Mindset Mastery

When I first started my real estate business 12 years ago – it was an exciting time with so many promises of freedom and possibility. I remember an instructor in the post licensing class told us that 70% of licensees did not make it past the first 2 years. I was determined to be one […]

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