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There’s a phrase baked into service culture that most of us absorbed without question: the customer is always right. In real estate, that idea causes a lot of damage. Not because clients are bad or wrong or unreasonable, but because when we treat “the customer is always right” as a guiding principle, we stop leading. […]
If you’re a real estate agent or entrepreneur focused on sustainable business growth, you’ve likely heard this before: “I’ll keep you in mind.” Most people smile, say thank you, and let the conversation end there. Sales leaders don’t. Not because the person didn’t mean it. But because they understand how human psychology works. And they […]

Last week, a new member in my mastermind group asked me, “So, what’s your book about?” I shared my answer, and she responded with enthusiasm which caused my coach to laugh and say, “Sounds like Sally is inspired to write a book now.” I unmuted my zoom mic and I said, only partly joking, “Don’t […]

“The secret of success is to do the common thing uncommonly well.” – John D. Rockefeller There’s this gnawing frustration that shows up when you feel like you don’t have enough leads. It whispers that you’re behind, that you need to do more, that you’re missing something crucial. And in response, you start throwing things […]

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” – Mark Twain Some people will tell you that confidence in sales isn’t about memorizing scripts—it’s about knowing how to guide any conversation with ease and certainty. They’ll say things like: “Understanding your product, listening […]

What does it mean for you to stay in the game and play to win? The magnificent coach who I apprenticed under when I first started coaching asked me once if I was willing to stay in the game and play to win? And if so, what would I do? She asked me this because […]

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